How AI Is Transforming Retail Merchandising
AI merchandising is reshaping retail merchandising, providing valuable insights into customer behavior and optimizing business metrics. Whether it’s delivering personalized product recommendations, dynamic browsable product pages, or advanced search functionality, artificial intelligence has emerged as a key driver of success in the online shopping experience.
A growing number of retailers are embedding AI into their core merchandising operations. As a result, they can deliver smooth, consistent omnichannel purchasing experiences while maximizing sales and growth.
Boost Your Sales with AI Merchandising Techniques
To deliver high-quality, personalized digital experiences, merchandisers need a complete picture of shoppers. This requires data and analytics from a variety of sources. Merchandising AI can help retailers automate this process and provide visibility into the merchandising strategy and performance.
Generative AI combines past demographic and sales data to personalize offers and recommendations for each individual store. Visual merchandisers can use this information to build new merchandising rules or modify existing ones. This enables them to create and maintain a more diverse set of personas, which in turn improves the user experience and drives conversions.
Retailers can also use predictive AI tools to forecast sales and inventory needs. This helps to minimize stockouts and surpluses while reducing warehouse costs. AI can also be used to identify trends and patterns in shopper purchases that can influence future sales.
AI-powered merchandising suites reduce the ground complexities for merchandisers and enable them to efficiently orchestrate products, brand promotions, pricing changes, and inventory management from a single, low or no code merchandising console. They can also leverage AI sentiment analysis to understand customer feedback and drive a more personalized merchandising strategy.